JYSK × PFM Intelligence
From an existing footprint to a future-ready partnership.
A solid operational base in Germany, historical installation knowledge and a modern platform form the starting point for the next stage of development.
Explore the four stepsStep 01 · Background
We are not starting from zero.
Today’s partnership builds on an established DILAX foundation. When PFM acquired the DILAX Retail business, it took over not only the customer relationship, but also valuable technical knowledge about the former JYSK installations.
DILAX at JYSK
Visitor counting and sensor technology were in use across several European JYSK markets.
DILAX Public Spaces—now part of PFM Intelligence Group
In Q4 2025, PFM Intelligence acquired DILAX Public Spaces. Historical store lists, hardware information and sensor configurations therefore remain available as a technical knowledge base.
An active base in Germany
After the international contract ended, the German installations continued under a smaller service agreement.
Historical footprint
98 stores across seven markets
The international contract was fully terminated. Even so, the technical history remains a valuable starting point for a potential restart.
Knowledge already available
Store lists & locationsInstallation informationDeployed hardwareSensor configurations
Step 02 · Where are we today?
A concrete base with established KPIs.
PFM already has an operational footprint at JYSK Germany. The active solution provides In & Out and Occupancy, creating a defined data foundation for the next stage of development.
Current estate
30JYSK storeswith 31 installed sensors in totalExpected active base
28JYSK storeswith 29 sensors after the current phase-outLocations being phased out
2Frankfurt/Oder & Leipzigwill leave the active estateSpecial case
2×Sensors in Bernauall other stores have one sensor eachCurrent use
In & Out and Occupancy
The active installations already capture visitors entering and leaving as well as current occupancy.
Step 03 · Where do we want to go?
From individual measurement points to a shared data foundation.
The existing sensor estate can become the entry point for a modern Store Performance and Location Intelligence solution—without automatically starting again from scratch.
01Existing sensorsuse In & Out and Occupancy
→02PFM ADVANTAGEconnect centrally
→03New insightsadd KPIs & data sources
→04Scale internationallyroll out consistently
PFM ADVANTAGE
The platform for the next stage of development.
ADVANTAGE makes location and footfall data centrally available, comparable and actionable. Depending on its condition, existing infrastructure can be reused, upgraded or supplemented with additional sensors and data sources.
- Central use and visualisation of location and footfall data
- Customisable dashboards, views and KPIs
- Comparison of stores, regions and time periods
- Analysis of trends and store performance
- Integration of additional sensors and data sources
- Scalable use across multiple countries
PFM Pulse
ADVANTAGE on mobile
Relevant performance information directly on a smartphone: multiple locations, flexible time periods and rapid detection of changes—with no additional app fee.
Download brochureExisting JYSK experience + installed infrastructure + historical installation knowledge + ADVANTAGE + PFM Pulse + international rollout expertise
Step 04 · Further planning
Align together. Decide clearly. Scale step by step.
The next step is to define JYSK’s future requirements for store analytics, additional insights and a potential global Future Store solution together.
Proposed approach
From an estate baseline to an international roadmap
Verify the historical estate
Across the former JYSK markets, check which stores still exist and whether sensors from the DILAX period remain available and installed. This confirms the realistic starting point for a restart.
Align needs & KPIs
Define with JYSK which KPIs, analyses and store views will be relevant going forward.
Enable a live demonstration
Prepare the firewall approval so ADVANTAGE can be demonstrated together using real live data.
Plan the scale-up together
Agree which stores and countries should be included, when and in what sequence.
Our proposal